FIRST LOOK: WEST ELM’S NEW VISION

December 27, 2016

Decorating

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Roar & Rabbit chair, Pedestal table)

A few weeks ago I received a pretty package from west elm, containing a gold wishbone for the new year, their new catalog, and a flash drive with tons of beautiful imagery of their new collection. I was thrilled to see their direction for 2017, with beautifully produced photography shot in stunning Brooklyn townhouses with classic architecture to contrast their streamlined furnishings. As the demand for mid-century design has exploded, they’ve started honing in on a definitive style for the brand, leading to their stunning ‘new vision’ for modern home decor that makes up their new collection for the new year. After pouring over their new pieces, I found some common threads through the line, including a focus on high-quality textiles like silk and linen, simplified furniture with more attention to details like the upholstery and legs, and contemporary interpretations, rather than reproductions, of mid-century designs. Their collection has also expanded to include more European silhouettes (especially curved furniture in their newest pieces, inspired by Italian design). The brand made several extensions in the past two years, including west elm Workspace and Hotels, so it will be exciting to see how they grow in 2017. Get an exclusive first look at my favorite pieces and interiors from their new catalog below.

SHOP THE LOOK



See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Leigh coffee table, Linden shelf unit)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Silhouette dining table)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Double Dream sofa)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Reactive Glaze Dinnerware)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Halsey Sectional, Cosima Coffee Table)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Orb Upholstered Chair)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Hourglass dining table, Color Slice Wool Dhurrie)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Metal Framed Round mirror, Narrow mirror)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Sydney sofa, Bowie coffee table)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Reactive Glaze vases)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Amerie headboard)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Leigh dining chair, Sphere + Stem Chandelier)

See an exclusive preview of west elm's new collection of modern furniture and home decor on Thou Swell @thouswellblog(Antwerp Sofa)

How do you like their new vision for modern design?