Tag Archives: target

THE BEST OF: TARGET’S NEW PROJECT 62

September 21, 2017

Decorating

Modern sideboard and round mirror with blush slipper chair from Project 62 on Thou Swell @thouswellblog

Target has launched three exciting new brands this fall: A New Day for women, Goodfellow & Co. for men, and Project 62 for home. I’m thrilled about all of the launches (they’re all super stylish), but Project 62 is especially exciting because it expands Target’s selection of affordable modern furniture and decor. The new launch is sleek and mid-century inspired with some really stellar pieces. I really see this new collection taking inspiration from affordable European furniture design that has grown in popularity recently like Bloomingville, H&M Home, and Zara Home.

They kept the color palette simple with neutrals and some of my favorite colors: blue and blush. The materials are also on point: lucite, brass, marble, and linen. And did I mention affordable?! Accent tables are all under $150 and lighting starts at just $20. The collection seems to put some pressure on middle-market retailers like west elm (see the similarity of this Target and this west elm table) and Pottery Barn (small space collection). Check out my favorite pieces from the collection below in furniture, lighting, decor, and dining, and let me know what you think of the new launch!

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SHOP DWELL MAGAZINE’S HOME DECOR COLLECTION

January 4, 2017

Decorating

Modern dining chair and table from Dwell Magazine's collection for Target on Thou Swell @thouswellblog

Target has launched their latest home decor collection, and it’s a sleek collaboration with modern design publication Dwell Magazine. For Dwell, it’s the next step in their evolution from simply a magazine to a lifestyle brand playing a larger role in their reader’s homes, and for Target, it’s another stunning example of their ability to democratize and create more accessibility to great design. The collection offers minimal designs with carefully curated materials and a Scandinavian influence that puts the collection in step with the style and price-range of IKEA’s higher-end pieces. “With Modern by Dwell Magazine, we’re excited to introduce modern design to more people than ever” say Chris Deam and Nick Dine, Co-Creative Directors of Product Design, Dwell. The collection will only be carried in select stores, but is available online. Shop my favorite pieces from the launch below.

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SHOP MARIMEKKO’S LATEST COLLABORATION

April 17, 2016

Decorating

Marimekko for Target indoor/outdoor collection via @thouswellblog(via Target)

Marimekko’s bold, pattern-filled home and apparel collection for Target has finally launched – and it’s fabulous! The design house’s iconic prints fill each piece and give the collection a playful vibe that’s perfect for these seasonal products. The collection is divided into three color stories: primary, black and white, warm, and blue, black and white. The blue may be my favorite, with the classic black and white and warm coming in close second and third. Many of the home items are indoor/outdoor, including the fun throw pillows, so it’s perfect for bringing some graphic prints to both your living room, patio, and dinner table. The only pieces of furniture is the outdoor folding sling chair, which comes in the same pattern as this outdoor rug and bean bag, and everything is weather resistant. The patterns range from brushstroke to floral prints, but all maintain their bright and energetic Nordic design. Shop some of my favorites from Marimekko for Target’s collaboration below.
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START YOUR MORNING WITH INTENTION

January 21, 2016

Recipes

Start your morning with intention via @thouswellblog @targetstyle

How do you do… January? As the New Year begins and resolutions start to take shape, I’m excited to partner with Target and bring you a few words on intentional eating with my food contributor Almila Kakinc and some style inspiration from a couple of my favorite new pieces in Target’s kitchen and tableware collections. With colors and patterns adding an energizing pop to the kitchen, who wouldn’t want to cook more often?

Mornings are such a sacred time to resolve each and every day to commit to a healthier year. The kitchen can seem a daunting place, but there’s nothing to fear with simple, healthy meals and chic kitchen utensils. Here is my guide to the first meal of the day, to lead you into the kitchen and to help you rise, sunny side up… – Almila

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METALLIC WOODLAND CHRISTMAS TREE

December 15, 2015

Decorating

A metallic woodland Christmas tree and holiday decor on @thouswellblog Metallic pinecone ornaments from @TargetStyle Modern gold wreath, holiday decor on @thouswellblog

It feels fitting to conclude this four-post holiday series with my favorite holiday tradition, decorating the tree. My dad moved early this year and didn’t have many ornaments to start with, so I picked a theme and found a beautiful selection of tree baubles and lights at Target to make his dining room sparkle. If you follow me on Snapchat (username: thouswell), you may already know that I decided to go with a “metallic woodland” theme, focusing on the pattern of pinecones and mixing different shapes and sizes as well as gold, silver, and copper finishes. To balance the mix, I picked up a set of round, gold ornaments to provide solid, simple shapes for a bit of rest for the eyes, and I also found a fun set of owls and different animals to add for a whimsical mix. Instead of a traditional tree skirt, I used a faux-fur throw to wrap the tree base.

Faux fur tree skirt, holiday decor ideas on @thouswellblog Metallic pinecone ornaments from @thouswellblog Holiday decor ideas, pouf and silver reindeer, modern holiday on @thouswellblog

Long meals are central to all of our holiday traditions, so it felt natural to put the tree in the dining room so it could be in the room where most of our holiday memories are made. To make the room even cozier, I added curtains and a wreath to the window, and a pouf on the floor. Adding soft elements to the dining room in the winter makes it feel warmer, but it also invites people to hang out while my dad is cooking. Since his dining room and kitchen connect, the dining room becomes more of our living room in the winter when the warm stove and great smells make it the coziest space in the house!

Wood slab tray on a pouf with mercury candles Mixed metallic holiday decor on @thouswellblog Woodland Christmas tree, holiday decor ideas on @thouswellblog

I love how inviting my dad’s dining room is now. The mixed metals make it really shine (and they look great with his green walls)! Which room of the house do you make most of your holiday memories?

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This post is sponsored by Target, but all text, images, and opinions are my own. Thank you for supporting the brands that keep Thou Swell running!