Target has launched their latest home decor collection, and it’s a sleek collaboration with modern design publication Dwell Magazine. For Dwell, it’s the next step in their evolution from simply a magazine to a lifestyle brand playing a larger role in their reader’s homes, and for Target, it’s another stunning example of their ability to democratize and create more accessibility to great design. The collection offers minimal designs with carefully curated materials and a Scandinavian influence that puts the collection in step with the style and price-range of IKEA’s higher-end pieces. “With Modern by Dwell Magazine, we’re excited to introduce modern design to more people than ever” say Chris Deam and Nick Dine, Co-Creative Directors of Product Design, Dwell. The collection will only be carried in select stores, but is available online. Shop my favorite pieces from the launch below.
What are your favorite pieces from the modern collaboration?