Target has launched three exciting new brands this fall: A New Day for women, Goodfellow & Co. for men, and Project 62 for home. I’m thrilled about all of the launches (they’re all super stylish), but Project 62 is especially exciting because it expands Target’s selection of affordable modern furniture and decor. The new launch is sleek and mid-century inspired with some really stellar pieces. I really see this new collection taking inspiration from affordable European furniture design that has grown in popularity recently like Bloomingville, H&M Home, and Zara Home.
They kept the color palette simple with neutrals and some of my favorite colors: blue and blush. The materials are also on point: lucite, brass, marble, and linen. And did I mention affordable?! Accent tables are all under $150 and lighting starts at just $20. The collection seems to put some pressure on middle-market retailers like west elm (see the similarity of this Target and this west elm table) and Pottery Barn (small space collection). Check out my favorite pieces from the collection below in furniture, lighting, decor, and dining, and let me know what you think of the new launch!
It has been such a joy to translate my friends’ personalities, tastes, and experiences into living space they love. While Olivia’s room featured blush and gold accents, Colesy wanted a cooler, blue and silver color palette for her dorm room in Cornell’s new Alpha Chi Omega house. It was fun to create two different schemes from the The Mine’s selection of furniture and decor, and curate the artwork for each room with Minted. The whole space is washed in blue, and I know it will be both a relaxing retreat and fun entertaining space that Colesy will be excited to come home to!
(via The NeoTrad, photography by Hector Manuel Sanchez)
I just can’t get enough of this elegant living room in William McLure’s Birmingham loft. He’s one of my favorite ‘New Southern‘ designers with an extraordinary range of talent from decorating to his fabulous abstract painting. He moved from his apartment (as seen on One Kings Lane) in Birmingham to a stunning loft last year, and watching the design evolve on his popular Instagram feed has been super fun. I also love how he divided the open plan – see the curtains at the back of this shot, separating the bedroom from the living area. Every element is balanced just so, industrial rigidity against forgiving natural textures, modern textiles, and antique silhouettes.
Enjoy the product guide below to see how gorgeous pieces like the chic armless sofa and abstract artwork might add the same interesting conversation to your own home.
I love putting together the mood board for a room, but there’s nothing like seeing the finished product and feeling like you’ve made something perfect for your friend. Turning a temporary, cookie-cutter space into a personal retreat has been so rewarding! I’m so excited to share Olivia’s final dorm room reveal, which I completed with the incredible support of The Mine, Minted, Framebridge, and Jennifer Squires Ross. The room is totally Olivia, and seeing her at home in the new space is so satisfying! I can’t wait to show you all the details – see how the room turned out below.
When you think of minimalism, you may think of serenity as white spaces, Scandinavian neutrals, and clean lines. This California home brings across a sense of another kind of minimalism, a calmness that comes from a kind of comfort and ease that grows as easily as almonds and pears on the West Coast. Frances Merrill has decorated a retreat in warm terracotta tones that evoke the warmth of a winter fire, a sunny villa in the south of Italy, and the burnish on a worn cowboy saddle all at once. Choices like the fantastical blue powder room or the whimsy in the rattan hanging chair against a botanical wallpaper are grounded by her earthy palette and cozy layers of pillows.